About Us

Our Leadership

The people who steer Neweast Arabia Holding. Names, titles and portraits can be updated from the dashboard.

A

Ahmed Al-Rashid

Chairman

Provides board direction for Neweast Arabia Holding, with a long-term view of the group’s presence in the Kingdom.

S

Sara Al-Mutairi

Chief Executive Officer

Leads the holding’s day-to-day strategy, connecting spare parts, Isuzu and NEXTAR under one Saudi platform.

O

Omar Haddad

Managing Director, Automotive

Oversees automotive operations across the group, with a focus on vehicles, aftersales and customer coverage.

L

Layla Khan

Chief Financial Officer

Stewards financial discipline and reporting for the holding, supporting responsible growth in Saudi Arabia.

Get in touch

Let’s shape tomorrow together

Partner with Neweast Arabia Holding — whether you are exploring collaboration, investment, or a conversation with one of our businesses.

Contact Us